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| A business website should be visually appealing and compelling, but function, practicality, and a search engine friendly format are the most important factors. |
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We can handle all phases of developing your new website from scratch or work with you to improve or redesign your existing website. If you need a simple static website, or something robust with database driven dynamic content, we can handle the job. Good design is about developing a site that is customer and search engine friendly. Your website should be an effective marketing tool to bring new customers, educate existing ones, and extend the hand of your company beyond it's physical reach. Your site should be visually appealing, but not at the expense of usability. Some "web designers" use an abundance of "Flash" graphics (a proprietary dynamic graphics medium from Adobe called Macromedia Flash) in order to give a robust graphical "appearance" to a website. Although we think "Flash" has a limited place in web design, in our experience it is heavily over utilized by many web designers. They use it for the sake of reducing design time and effort on their part, and giving the appearance of a grand dynamic graphic design to their clients. The unfortunate fact is, if a web designer is using Flash for site navigation and/or other key elements of a website, they have already built a huge roadblock in the usability of the website for some customers, and for ALL major search engines. NO, NO, NO! We design your website as though we were designing our own site, with usability and functionality as the core design principles. |
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| Visual appearance and graphics are important elements of your website, but misuse of some graphic components may contradict the very purpose of your site. |
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| Designing a website for optimal search indexing is critical, but don't let it fool you into spending money on "SEO" firms who promise you top listings in Google. We tell you the truth about SEO and discuss the common sense approach. |
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| Capable web hosting is important but many companies pay for more or less than they need. An effective solution doesn't need to be an expensive one. |
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